Senior User Acquisition Manager
Global Work AI | Remote
Global Work AI is a fast-growing, venture-backed AI platform transforming how professionals navigate their careers and land jobs in the US market. We build next-generation tools—from automated ATS applications to AI career coaching. Operating with an agile, high-ownership mindset and scaling our marketing operations rapidly, we offer a fast-paced, high-autonomy environment for top performers looking to drive massive impact.
We are looking for a Hands-on Senior User Acquisition Manager to take ownership of scaling our paid traffic channels across Meta (Facebook/Instagram), TikTok Ads, and Google. Operating in a high-volume, fast-moving B2C ecosystem, you will manage significant ad budgets, build testing frameworks, and navigate the technical nuances of scaling paid media in a sensitive niche.

Key Responsibilities:
  • Campaign Scaling & Optimization: Own, execute, and scale high-volume paid UA campaigns across Meta, TikTok, or Google Ads to hit aggressive ROAS and acquisition targets.
  • Budget & Media Management: Manage substantial monthly budgets, making data-driven allocation decisions to maximize ROI and cohort performance.
  • Technical Setup & Infrastructure: Work with anti-detect browsers, agency ad accounts, and multi-account structures to ensure stable, scalable media buying in a sensitive category.
  • Creative Testing Frameworks: Partner closely with our internal Creative Producers and Motion Designers (7+ team members) to generate concepts, test new angles, and iterate winning hooks.
  • Data & Analytics Deep Dives: Analyze web funnels, user cohorts, LTV, and conversion metrics using BI tools and dashboards to uncover growth opportunities.
  • Channel Expansion: Test and unlock emerging acquisition channels (such as Snapchat and alternative ad networks) to diversify our growth mix.

Requirements:
  • 3+ years of hands-on experience in User Acquisition / Performance Marketing focused on US or Tier-1 GEOs.
  • Deep expertise in Meta Ads, TikTok Ads, or Google Ads with a proven track record of managing large monthly budgets ($300k+/month).
  • Experience working with web funnels, web-to-app conversions, or mobile subscription products (Health&Fitness, Utilities, Dating, Employment).
  • Strong understanding of performance metrics: ROAS, CPA, LTV, cohorts, and funnel analytics.
  • Familiarity with technical media buying mechanics (anti-detect setups, proxy management, agency accounts, multi-account strategies).
  • Upper-Intermediate+ / Fluent English (ability to evaluate US ad content and communicate effectively).
  • High autonomy, strong problem-solving skills, and a proactive hands-on mindset.
Nice to Have:
  • Experience in sensitive/restricted advertising categories (e.g., employment, financial products, utilities).
  • Background in fast-scaled B2C startups or app/web performance agencies.