UA Manager (Google Ads)
Poland | Remote
We’re a fast-growing AI wellness startup developing a personal training platform that makes fitness more intelligent, personalized, and engaging.
We are currently looking for experience data driven UA Manager (Google Ads). You will own the full Google Ads ecosystem from strategy and campaign execution to attribution, analytics, and performance optimisation - driving high-quality traffic to our web funnels and mobile apps across the US and Tier 1 markets.
We are currently looking for experience data driven UA Manager (Google Ads). You will own the full Google Ads ecosystem from strategy and campaign execution to attribution, analytics, and performance optimisation - driving high-quality traffic to our web funnels and mobile apps across the US and Tier 1 markets.
Responsibilities
We expect that you have
- Scaling Google Ads channel from $100K/month up to $1M/month to become one of top-3 main UA channels
- Manage the whole scope of Google Ads instruments to drive traffic to our web funnels and IOS/Android apps in US and Tier1 countries
- Report on campaign performance and optimize campaigns to hit ROAS goals
- Coordinate with our Creative team on creative assets
- Work in close collaboration with the Growth and Product team to match users’ intent, keywords, creatives, and ad messages to increase CVR and lower CAC
- Own Google Ads setup: pixel, conversion signals, attribution, enhanced analytics, etc
- Conduct the market research
- Develop relationships with the Google team, participate in beta features and experiments
We expect that you have
- Both sharp analytical thinking and genuine curiosity
- 3+ years in PPC (Google Ads, Bing, ASA)
- Experience scaling e-com or app campaigns at $300k+ monthly spend
- Real feel for unit economics and funnels (a2a; w2a; w2w)
- You think systems and campaign architectures, you care about the "why" behind the data
- AI-tools adept
- Bonus points for additional sources
- Fluent English
- Health & Fitness background (nice to have)
