About the Role
We’re looking for a CRM & Automation Manager to build a powerful, AI-enhanced lifecycle marketing engine. You will own all user communication across email, push notifications, in-app messages, and other engagement channels. Your mission is to create highly personalized, automated journeys that activate users, improve retention, and increase lifetime value.

This role is ideal for someone who loves data, automation, and building smart systems that scale. You will work inside Braze, experiment constantly, and make every message feel like a personal fitness coach reaching out at the perfect moment.

Responsibilities
Cross-Channel Messaging

• Own messaging across email, push, in-app, and new channels
• Create automated onboarding, engagement, activation, and win-back flows
• Build and manage a content calendar for lifecycle communications

Automation & AI

• Use AI tools and Braze automation to personalize communication at scale
• Build trigger-based journeys that react to user behavior in real time
• Test AI-generated content and optimize messaging faster

Segmentation & Journeys

• Define user segments and lifecycle stages
• Build adaptive journeys inside Braze Canvas
• Continuously refine segmentation using behavioral and predictive data

Experimentation & Testing

• Run A/B tests on subject lines, content, send time, channel mix, and flows
• Analyze results and iterate quickly
• Improve activation, retention, and monetization metrics over time

Insights & Collaboration

• Analyze channel performance and share insights with product and growth teams
• Collaborate closely with design, data, and product on message assets and logic
• Maintain motivational, supportive brand voice across all communications

We expect that you have

• 4–6+ years in CRM, lifecycle, or retention marketing
• Strong hands-on experience with Braze (Canvas, Liquid, segmentation, analytics)
• Highly data-driven with experience running experiments and analyzing results
• Comfortable working with AI tools for content and optimization
• Skilled at building automated, scalable messaging flows
• Excellent communicator with strong project management habits
• Passionate about fitness, health, and user motivation