Creative Producer
(Paid / Performance)
Global Work AI | Remote
Global Work AI is a fast-growing, venture-backed AI platform transforming how professionals navigate their careers and land jobs in the US market. We build next-generation tools—from automated ATS applications to AI career coaching. Operating with an agile, high-ownership mindset and scaling our marketing operations rapidly, we offer a fast-paced, high-autonomy environment for top performers looking to drive massive impact.
We are looking for a Hands-on Performance Creative Producer to drive our paid user acquisition strategies across Meta (Facebook/Instagram), TikTok, and Google. You will own the entire performance creative pipeline: researching market trends, building high-converting hooks, generating hypotheses, briefing our dedicated motion team, and scaling winning ad formats.

Key Responsibilities:
  • Paid Creative Strategy: Research US consumer trends, competitor funnels (via AdSpy/spy tools), and emerging creative formats to continuously iterate new winning angles.
  • Briefing & Execution: Prepare precise, actionable creative briefs and storyboards for our internal design team (7 Motion Designers) and external content/UGC creators.
  • Hypothesis Testing: Generate, test, and analyze creative concepts specifically tailored for high-volume paid performance channels (Meta, TikTok Ads, Google).
  • Performance Analysis: Track and evaluate creative performance alongside the User Acquisition (UA) team; iterate based on ROAS, CPA, hook rates, and conversion metrics.
  • Niche Adaptation: Understand the nuances of sensitive B2C acquisition niches (e.g., employment, utility apps, web-to-app funnels) and build scalable ad assets.
  • Pipeline Ownership: Streamline creative production speed and quality; participate in scaling the creative department as we transition top performers into Lead roles.

Requirements:
  • 3+ years of experience as a Performance Creative Producer, Creative Specialist, or Marketing Lead in performance marketing (mobile apps, web products, or B2C SaaS).
  • Proven track record of launching high-converting ad creatives for Meta and TikTok Ads (experience in US market or tier-1 GEOs is a strong plus).
  • Deep experience in competitive analysis (AdSpy, Facebook Ad Library, funnel research) and creative benchmarking.
  • Strong hands-on experience formulating precise storyboards/tasks for Motion/Graphic designers.
  • High data literacy—ability to interpret creative metrics and make data-driven decisions.
  • Upper-Intermediate+ (ability to write native scripts and evaluate English creative hooks).
  • Exceptional ownership, high autonomy, and a proactive hands-on mindset.

Nice to Have:
  • Experience working with sensitive ad niches or web/app funnels (Health&Fitness, Utilities, Dating, Employment).
  • Experience directing UGC creators, video production, or writing performance ad copy