Creative Producer / Lead (Organic & Brand Growth)
Global Work AI | Remote
Global Work AI build AI-powered career co-pilots and job search platforms for the US market. We help job seekers bypass hiring roadblocks with automated workflows, tailored resumes, and real-time market insights. We are a fast-moving, profitable team operating remotely across the globe, scaling our product to the next level.
We are looking for an ambitious Creative Lead / Producer to drive our organic growth, viral social strategy, and brand awareness across TikTok, Instagram, and YouTube. You will lead the search for viral concepts, manage influencer/UGC creator pipelines, and build engaging creative hooks that bridge organic reach with performance marketing.

Key Responsibilities:
  • Organic & Viral Strategy: Launch and scale viral content pipelines on TikTok, Instagram Reels, and YouTube Shorts; spearhead high-impact brand campaigns.
  • Concept Generation: Generate, test, and iterate creative concepts for organic growth, influencer marketing, and native advertising.
  • Creator & Team Management: Prepare clear creative briefs for internal motion/graphic designers, UGC creators, and influencers; direct content execution.
  • Trend & Market Analysis: Identify emerging social trends, viral mechanics, and competitive approaches to keep our content ahead of the market.
  • Performance Optimization: Analyze creative metrics and engagement KPIs to continuously optimize content speed, hook rate, and conversion effectiveness.
  • Growth Collaboration: Work closely with the User Acquisition (Paid UA) and Growth teams to cross-test hypotheses and turn viral organic concepts into scalable paid ads.

Requirements:
  • 3+ years of experience as a Creative Producer, Organic Growth Lead, or Content Lead in consumer tech, apps, or high-growth B2C products.
  • Deep understanding of TikTok, Instagram, and YouTube algorithms, UGC ecosystems, and viral storytelling mechanics.
  • Proven track record of delivering campaigns that generated millions of organic views and drove measurable brand awareness.
  • Experience crafting concise briefs for designers, video editors, and external content creators.
  • Upper-Intermediate+ (ability to script and evaluate native US content).
  • Strong data-driven mindset, high autonomy, and a proactive hands-on approach.